ABOUT US

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Overview

From humble beginnings, Tasty African Food has grown to become the largest West African food chain in the UK. Spanning over two decades of service, our reputation for providing traditional quality food is synonymous amongst the African community. We pride ourselves on offering authentic and affordable food, for all occasions. We deliver nothing but excellence in our products and services, with consistency fundamental to our business.

 

As a household name, our outlets offer a safe environment for dine in or takeaway customers. With over 16 units, we offer convenient African cuisine that is simply tasty! Whether the little boy grabbing Puff Puff after school or the Mum looking to hire a caterer for her daughter’s wedding, our customers are at the heart of everything we do.

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MISSION STATEMENT

To be the pioneer of high quality, affordable and authentic African cuisine, promoting the true culture of Africa.

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CORE VALUES

The Core Values of Tasty African Food are vital elements that have made the thriving company what it is today,
and what it will become in the future.

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PERSONALITY

Tasty African Food’s personality is reflected in
our tone of voice, as well as our customer facing
interactions

Tasty African Food Franchising

What you will receive

We are revolutionising the African Food experience and in the process of making African food a food of choice. Our franchise offers an excellent support structure and training to our Franchisees

Prior to you opening we will ensure you go through intensive training for over 6 weeks. As a new franchise we are continually building our support and training services. However, we are very proud of what we offer to date.

As part of your training we will cover

–   The business

–   Handing over

–   Marketing and Branding

What we require

As a Franchisee it is important to note that you will need to have a solid amount of a financial investment up-front, this will mean that you must have a minimum of £60,000 of your own. Through our recruitment process you will need to show that you are able to be a go-getter as well as a leader. Most importantly, you will need to demonstrate that you can follow our guidelines and framework to ensure that you are as successful as we know you can be.

Can I be a Franchisee?

We are looking for ambitious individuals to take on the newest trend in African food revolution.

We are looking for individuals who care about Tasty African Food, the brand, that do not mind rolling up their sleeves, have a good head for business and have the “Can-do” attitude to want to make the business successful, passionate and have a great personality.

Our Franchise Models

We believe there is a franchise with Tasty for anyone. We have those that do not require a high capital investment to fully established lounge and restaurants. We have split them into two main categories

The Classic

These Franchise model represents our current representation our branches or units as we like to call them.

          Take Away – This is a typical takeaway no sitting for customers
          Café Style – This is also a takeaway but with sitting. However, there is no service at the table.
          Restaurant/ Lounge – This all the furnishings of a Café style with a full restaurant effect or a lounge which can include entertainment*

*All licenses dependant.

The millennial

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

          Tasty Mini – This is like a dark kitchen
          Tasty Local – These are units in already established businesses
          Tasty Fridges – These are branded Tasty fridges placed in already established business
          Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

Many more

Established Territories

East London

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

South East London

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

South West

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

North West London

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

Kent

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

Essex

These are our hybrid franchisees, most of which are mobile franchises and easy to mobilise

         – Tasty Mini – This is like a dark kitchen
         – Tasty Local – These are units in already established businesses
         – Tasty Fridges – These are branded Tasty fridges placed in already established business
         – Tasty Everywhere – These are based on setting up a mobile stand and renting space to establish

Surrey

          – Thornton Heath (TAF Owned Branch)

Are you in these areas and looking to open our business (Previously Vacant Territories)?

Enfield
Brixton
Hackney
High Wycombe
Hertfordshire
Central London locations